.nu

.nu

Introduced	20 June 1997
TLD type	Country code top-level domain
Status	Active
Registry	The Internet Foundation in Sweden
Sponsor	Internet Users Society - Niue
Intended use	Entities connected with Niue
Actual use	Used for a multitude of sites, few with any connection to Niue; especially popular in Sweden, Norway, Denmark, the Netherlands and Belgium as the word nu in Swedish, Danish and Dutch means "now"
Registered domains	227,485 (31 March 2024)[1]
Registration restrictions	None
Structure	Registrations permitted at second level
Documents	Terms and conditions
Dispute policies	UDRP
DNSSEC	yes
Registry website	internetstiftelsen.se

.nu is the Internet country code top-level domain (ccTLD) assigned to the island state of Niue. It was one of the first ccTLDs to be marketed to the Internet at large as an alternative to the gTLDs .com, .net, and .org.

Playing on the phonetic similarity between nu and new in English, and the fact that nu means "now" in several northern European languages, it was promoted as a new TLD with an abundance of good domain names available. The .nu domain is now controlled by the Internet Foundation in Sweden amid opposition from the government of Niue.

Google treats .nu as a generic top-level domain (gTLD) because "users and website owners frequently see [the domain] as being more generic than country-targeted."^[2]